51 years and 32 products later, Baxter of California is the prominent resource for all things grooming. Our job was to craft a cohesive suite of videos for all 32 products that stylishly bring them to life while educating about usage, ingredients and benefits.
We handled every aspect of the videos from concept and production to direction and post.
Yasmin Dastmalchi – AVP, Marketing for Baxter of California
Fernando Febres – Marketing Manager for Baxter of California
Directors – Jimmy Thompson, Adam Greene
Producer – David Johnson
Director of Photography – Ben Goodman
Gaffer/Swing – Bahadir Karaorman
Production Designer – Lauren Meyer
Hair & Makeup – Erica Preus
Production Assistant – Christian Adkins
Music – Andrew Deadman