baxter of california

Product Videos

    ABOUT THE PROJECT:

    51 years and 32 products later, Baxter of California is the prominent resource for all things grooming. Our job was to craft a cohesive suite of videos for all 32 products that stylishly bring them to life while educating about usage, ingredients and benefits.
    We handled every aspect of the videos from concept and production to direction and post.
    CREDITS:
    Yasmin Dastmalchi – AVP, Marketing for Baxter of California
    Fernando Febres – Marketing Manager for Baxter of California
    Directors – Jimmy Thompson, Adam Greene
    Producer – David Johnson
    Director of Photography – Ben Goodman
    Gaffer/Swing – Bahadir Karaorman
    Production Designer – Lauren Meyer
    Hair & Makeup – Erica Preus
    Production Assistant – Christian Adkins
    Music – Andrew Deadman
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