ABOUT THE PROJECT:

Brainbow was called upon by Gwyneth Paltrow’s GOOP.com — the luxury lifestyle website –– to design and animate a video campaign for the launch of their new Wellness Vitamins. The suite of 4 videos are used not only for web, but for product pages and social outlets. The humorous hero video features Gwyneth herself as she explains why “she is so effing tired” all the time.
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