what the f*ck baxter

Digital Shorts

    ABOUT THE PROJECT:

    Baxter of California, the Los Angeles-based men’s grooming company owned by L’Oréal launched BAXTERPEDIA™ this fall. The centerpiece of the launch was the “WTF” video series where we created 10 scripted, barely-educational videos that address the many personal care questions men have in a super unhelpful way.

    We worked closely with the brand to develop the creative direction, scripts and casting. We also produced the series and handled the post-production. 

    CREDITS:
    Yasmin Dastmalchi – AVP, Marketing for Baxter of California
    Fernando Febres – Marketing Manager for Baxter of California
    Directors – Jimmy Thompson, Adam Greene
    Producer – David Johnson
    Director of Photography – Ben Goodman
    Cam Op – Kyle Beiermeister
    Gaffer – Adam Siler
    Swing – Bahadur Karaorman
    Sound Mixer – Meghan Underwood
    Production Designer – Josh Greytak & Annette Kiddo
    Hair & Makeup – Mo Meinhart & Erica Preus
    Production Assistant – Asia LeMasters
    Music & Sound – Andrew Deadman
    Copywriter – Ian Ghent
    Talent – Justin Martingale, Karl Hess, Jay Ali, Tobias Jelinek
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