ABOUT THE PROJECT:
Baxter of California, the Los Angeles-based men’s grooming company owned by L’Oréal launched BAXTERPEDIA™ this fall. The centerpiece of the launch was the “WTF” video series where we created 10 scripted, barely-educational videos that address the many personal care questions men have in a super unhelpful way.
We worked closely with the brand to develop the creative direction, scripts and casting. We also produced the series and handled the post-production.